When dashboards disagree and experiments conflict, Signal Over Noise shows you how to choose, ship, and learn—without waiting for perfect data.
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Early readers from NovaCRM • OrbitOps • NorthBay Labs • ClearStack
Publishes May 12, 2026 (pre-order today)
Most decisions aren't blocked by a lack of data—they're blocked by messy data.
What this book does: A field guide to framing choices, triaging uncertainty, and moving forward with guardrails. You'll learn a repeatable cadence for product bets, growth experiments, and operational changes—under constraints that look like the real world.
Who it's for: Product managers, growth leads, analysts, ops leaders, founders, and anyone asked, "So…what's the call?"
Tone: Practical, example-driven, no jargon; models you can teach to your team.
Five core frameworks to make better decisions with imperfect data
A 7-question checklist that turns opinions into options.
Use order-of-magnitude math and base rates to avoid false precision.
Rank inputs by reliability × relevance so loud data doesn't win by default.
Guardrails, minimal viable tests, and when to not A/B.
A memo structure that makes your trade-offs legible and defensible.
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$29.99
288 pages • sewn binding • matte jacket
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"Finally—a decision book for people who ship every week, not once a year."
Maya Torres
CMO, ClearStack
"Turned our roadmap fights into trade-off conversations."
Jamie Park
Head of Growth, NovaCRM
"We cut cycle time 19% by adopting the weekly cadence in Chapter 8."
Arun Mehta
Data Scientist, NorthBay Labs
Elena Zhou helps product and ops teams make decisions they won't regret. Former RevOps leader at two unicorns; advisor to startups across NA/EU. She writes the newsletter "Practical Bets" (58k subscribers) and speaks at events including ProductConf and MeasureCamp.
"If your forecast isn't boring, your process isn't finished."
Preview the content and design
A 72-second overview of the book's core ideas
Clean typography with practical examples and frameworks
"The best decision is the one you can explain to your team in two minutes."
— Chapter 2
"Uncertainty isn't the enemy. Pretending you don't have it is."
— Chapter 4
"Your weekly cadence matters more than your quarterly plan."
— Chapter 8
For pre-orders through May 11, 2026
Google Docs template for documenting your decisions
Spreadsheet to set safe boundaries for your tests
60-minute agenda to teach the framework to your team
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Join Elena for live discussions and workshops