Hero visual

Commercial Photography & Short-Form Video That Feel Human

Ava Moreno directs tasteful visuals that convert—clean light, honest textures, and editorial pacing for brands people actually keep.

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48-hour proposal turnaround • Clear usage terms • Net 15/30 invoicing

Selected Work

Case Studies

BrightWear Summer Drop

BrightWear — Summer Drop

Objective: Social and onsite hero visuals; "sunlit, candid, minimal retouching."
Approach: Natural light + 35mm handheld sequences; three 15s reels.
Results: 2.8× ROAS on social and +27% LP conversion; follow-up shoot booked in 2 weeks.
NaturaSkin Serum Launch

NaturaSkin — Serum Launch

Objective: Macro skin texture and micro set-design with glass & water.
Approach: Controlled studio lighting with macro lenses and precision styling.
Results: +41% PDP dwell time; 320+ UGC remixes in 30 days.
Luna Café Brand Refresh

Luna Café — Brand Refresh

Objective: Capture the warmth and community of a neighborhood café.
Approach: Documentary-style photography during golden hour with real customers.
Results: +18% average ticket month after launch; Yelp & Maps photos licensed.

Services

Brand Campaigns

Moodboard, shot list, casting, locations, production, post. Deliverables: key visuals, social sets, 10–30s shorts.

Product Photography

Tabletop & environmental; liquids & reflections; up to 60+ SKUs/day with parallel sets.

Short-Form Video

Reels/TikTok/Shorts; pacing & captions; licensed music or stems.

UGC & Creator Casting

Briefs, scripts, remote direction, consistent brand tone.

Art Direction

Visual language, props & palette, shoot bible, handoff to internal teams.

Retainer

Content calendar, quarterly campaigns, always-on social & e-commerce assets.

Why Ava

Light Before LUTs

Real light and real skin; grading is the last 10%.

Speed × Systems

Templated prep and on-set rhythm; typical delivery in 5–7 days.

Usage Clarity

Transparent licensing tiers and buyouts; legal-friendly.

Conversion-Aware

Frames serve funnel goals with growth teams at the table.

Process

01

Discovery

(30 min)

Goals, audience, reference board, budget guardrails.

02

Pre-Pro & Shoot

(Half-day or full-day)

Script/shot list, casting & locations; optional BTS.

03

Post & Delivery

(5–7 days)

Color & retouch; multi-spec exports; asset archive; optional enablement doc.

Price Guide

Transparent pricing with clear deliverables and usage terms. All packages include professional color grading and multi-format exports.

Essentials

$1,800
  • Half-day studio
  • 10 selects
  • 1 × ≤15s edit
  • Standard web/social usage 1 year
Most Popular

Launch

$3,600
  • Full day
  • 25 selects
  • 3 × ≤15s edits
  • Basic casting & set
  • Usage 1 year (web/social/paid ≤$50k ad spend)

Scale

$6,500
  • 1.5 days
  • 45 selects
  • 5 × ≤20s edits
  • Art direction & advanced lighting
  • Usage 2 years (web/social/paid ≤$200k)

Add-ons: Full buyout, OOH, extra time, model buyouts, storyboard/props/set-build at cost.

Payment: 50% deposit to hold date, balance before delivery; PO/W-9/invoices; rush +20% available.

Availability & Gear

Availability

Nov–Dec 2025 Los Angeles
Jan 2026 NYC
Mar 2026 Tokyo

Core Kit

Sony FX3 / A7R V Zeiss 35/50/85 Nanlite/ARRI Tiffen Black Pro-Mist Sachtler Tentacle Sync

RAWs retained 6 months; raw footage available under agreement.

Testimonials

"Quiet pictures that sell loudly."

M. Duarte

DTC Lead

"Her shot lists turned 'vibes' into executable steps."

R. Chen

Brand Director

"Fast handoff, crystal-clear licensing—legal approved in minutes."

L. Price

Ops VP

4.9/5 across 76 client reviews

Book an Intro Call

Let's discuss your project. Fill out the form below and you'll receive an instant calendar link to schedule a 15 or 30-minute call.

Project Details

Your data is used only for project communication and never sold. All projects include contracts, invoices, and secure payment processing.

Frequently Asked Questions

Typically 5–7 business days for standard projects. Rush delivery (48–72 hours) is available for an additional 20% fee.
Yes—I provide live Zoom monitoring and same-day proofing for remote shoots, ensuring you have full visibility and approval throughout the process.
Base usage is included in all packages (web, social, and limited paid media). Extensions and full buyouts are available with tiered pricing based on channel and duration.
Absolutely. I can provide and manage casting, locations, and all production logistics. These are billed at cost with your approval.
I work with a trusted network of hair, makeup, and styling professionals. You're also welcome to bring your own team.
Yes, RAWs and source files are available under agreement. Transfer and curation fees apply based on the volume of assets.

"If your brand speaks softly, it's heard longer."

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