Design & Ship Products People Keep Using

I combine product design, design systems, and frontend engineering to launch fast, accessible experiences that convert—without sacrificing craft.

Book a Discovery Call See Case Studies
Strategy first 4-week web sprints Clear metrics & ownership
Product design mockups showcasing modern UI interfaces

Trusted by NovaCRM • BrightWear • KiteBank • OrbitOps • ClearStack

Selected Work

Real projects, real outcomes. From SaaS to fintech, I help teams ship products that perform.

NovaCRM project preview

NovaCRM

SaaS

Stagnant MQL→SQL conversion

+38% SQLs, −21% CAC in 90 days

BrightWear project preview

BrightWear

E-commerce

Low ROAS and slow creative production

3.2× ROAS, +27% AOV

KiteBank project preview

KiteBank

Fintech

High CPA, low KYC completion

−42% CPA, +19% KYC pass rate

OrbitOps project preview

OrbitOps

DevTools

Complex product, unclear positioning

+52% trial signups

ClearStack project preview

ClearStack

SaaS

Low engagement, high churn

−31% churn in Q1

Luxe Home project preview

Luxe Home

E-commerce

Mobile conversion lag

+44% mobile conversions

PayFlow project preview

PayFlow

Fintech

Trust and compliance concerns

+29% enterprise signups

CodeSync project preview

CodeSync

DevTools

Developer adoption

10K+ GitHub stars

TeamHub project preview

TeamHub

SaaS

Feature bloat, poor UX

+36% daily active users

FreshBox project preview

FreshBox

E-commerce

Subscription retention

+41% LTV

WealthWise project preview

WealthWise

Fintech

Complex financial data visualization

+58% user engagement

APIHub project preview

APIHub

DevTools

API documentation clarity

−67% support tickets

Featured Case Studies

Deep dives into projects that moved the needle on pipeline, revenue, and efficiency.

NovaCRM case study preview

NovaCRM

SaaS — Website + Positioning

Challenge

Stagnant MQL→SQL conversion

Outcome

+38% SQLs and −21% CAC in 90 days

Read PDF Case Study View Live Site
BrightWear case study preview

BrightWear

DTC — CRO + Creative System

Challenge

Low ROAS and slow creative production

Outcome

3.2× ROAS, +27% AOV, build time cut from 10 to 4 days

Read PDF Case Study
KiteBank case study preview

KiteBank

Fintech — Onboarding UX + Email Lab

Challenge

High CPA, low KYC completion

Outcome

−42% CPA, +19% KYC pass rate

Read PDF Case Study
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Services & Capabilities

Full-stack design and engineering, from strategy to deployment.

Product & UX

Research, flows, wireframes, prototyping, usability studies, KPI mapping.

Design Systems

Tokens, components, accessibility rules, documentation, Figma to code.

Web & Frontend

Next.js, React, TypeScript, Tailwind, performance & schema/SEO, analytics.

CRO & Experimentation

Offers, IA, copy frameworks, A/B testing, heatmaps, analytics loops.

Content & Docs

Information architecture, dev docs, API guides, launch playbooks.

RevOps-Aware

GA4, server-side tagging, CRM alignment (HubSpot/Salesforce), dashboards.

Why Work With Me

Fast Execution

4-week sprints from strategy to live site. No endless revisions.

Outcome-Focused

Every decision tied to conversion, retention, or efficiency metrics.

Full-Stack Mindset

Design, code, and analytics—no handoff friction.

Accessibility First

WCAG 2.1 AA compliance built in, not bolted on.

Iterative Process

Weekly demos, continuous feedback, no big-bang reveals.

Documentation Included

Handoff docs, component guides, and maintenance playbooks.

Process

Three clear phases from discovery to scale.

01

Discover

60-min workshop, analytics & content audit, opportunity map.

02

Build

Design system & UX flows; ship in weekly increments; code hand-in-hand.

03

Scale

Experiment roadmap, dashboards, enablement docs, handoff or retainer.

Tooling & Stack

Modern, proven technologies for speed and reliability.

Design

  • • Figma
  • • FigJam
  • • Maze
  • • Hotjar

Frontend

  • • Next.js
  • • React
  • • TypeScript
  • • Tailwind CSS

CMS & Data

  • • Sanity
  • • Contentful
  • • Supabase
  • • PostgreSQL

Analytics

  • • GA4
  • • PostHog
  • • Mixpanel
  • • Looker Studio

Engagement Models & Starting Fees

Transparent pricing for predictable outcomes.

Launch Sprint

4 weeks

$16,000 fixed
  • IA/UX for 6 core pages
  • Design system seed
  • Next.js build
  • CMS (Sanity) setup
  • SEO tech setup
  • Analytics baseline
Popular

Growth Retainer

monthly

$6,500 /mo
  • 2 experiments per month
  • 2 content posts per month
  • CRO optimization
  • Dashboards & reporting
  • Backlog shaping
  • Cancel with 30-day notice

Design System Package

6–8 weeks

$22,000 fixed
  • Design tokens
  • Component library
  • Usage documentation
  • Accessibility tests
  • Code library starter
  • Figma + code handoff

Billing: 50% deposit to start, remainder on delivery; month-to-month after first cycle; cancel with 30-day notice.

Book a Discovery Call Get Capabilities Deck (PDF)
Noah Chen headshot

About Noah

I'm a product designer and frontend engineer based in Seattle. Over the past 8 years, I've helped SaaS, fintech, and e-commerce teams ship products that convert and scale.

My background spans UX research, design systems, React/Next.js development, and growth experimentation. I believe the best products come from tight collaboration between design, engineering, and data.

When I'm not designing or coding, you'll find me hiking the Cascades, experimenting with new coffee brewing methods, or contributing to open-source design tools.

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What Clients Say

4.9/5 across 76 client reviews

Book a Discovery Call

Let's discuss your project goals and see if we're a good fit.

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Latest Insights

Thoughts on design, development, and growth.

Jan 15, 2025

The ROI of Design Systems: Beyond Component Libraries

How to measure and communicate the business value of design systems to stakeholders.

Read more →
Jan 8, 2025

Next.js Performance Optimization: A Practical Guide

Techniques for achieving sub-second load times with Next.js App Router.

Read more →
Dec 28, 2024

A Framework for Conversion Rate Optimization

My systematic approach to identifying and testing conversion opportunities.

Read more →
View All Posts

Frequently Asked Questions

A Launch Sprint includes strategy workshop, IA/UX for 6 core pages, design system seed, Next.js build, CMS setup, SEO foundation, and analytics baseline—all delivered in 4 weeks.
I work with both! Startups benefit from fast execution and lean processes, while established companies appreciate the strategic depth and systems thinking.
Yes, but I find the best results come from integrated design + development. That said, I can scope design-only or dev-only projects depending on your needs.
Launch Sprints are 4 weeks, Design Systems are 6-8 weeks, and Growth Retainers run month-to-month with 2 experiments per cycle.
Yes! The Growth Retainer is designed for ongoing optimization, experimentation, and support. I also offer ad-hoc support packages.
Growth Retainers can be canceled with 30-day notice. Fixed-price projects have milestone-based payments, so you're never locked in beyond the current phase.

Ready to Ship Something Great?

Let's turn your product vision into a conversion-optimized reality. Book a call or download my capabilities deck to learn more.

Book a Discovery Call Get Capabilities Deck (PDF)
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